INDEGLAS
UX / UI / IA
A comprehensive overhaul of the UI, UX, and IA was create to support the Indeglas rebrand. The primary goal was to create a visually appealing and user-friendly website that effectively showcases Indeglas’ products and services. The UX focus aimed to enhance user engagement and satisfaction by streamlining the user journey, improving accessibility, and optimising the website’s performance across devices.
The Information architecture restructure ensured that the website’s structure aligned with the needs and expectations of the target users. I created intuitive navigation paths, logical content groupings, and user-friendly interfaces to enhance the overall user experience.
The use of strong project imagery throughout the site created a beautiful visual balance with the graphical type motifs that were used throughout their rebranded printed material.
A consious design decision was made to inverse the company information section within the site to provide a visually striking corporate feel to clearly seperate this content from the light and birght products and projects sections.
Project case studies and product detail pages contain an abundance of information and so careful consideration was made to break the content down into smaller more digestible chunks enabling the user to scan the page for the relevant topic and zone into that in more detail if they choose.
